The internet is a world of its own entirely. When using the internet to provide advertisements through social media there are so many different things a business can do. There are many different sites that one can use on the internet to provide advertising for consumers who regularly use social media. Different styles of advertising can also be present on different social media sites as not all sites follow the same format and therefore aren't conducive to the same style of advertising. Figuring out which style works best for each consumer on each social media site is crucial to the success of online advertising. Businesses really have the world in the palm of their hands when using social media for their advertising campaigns.