Advertising is key to any company's success. With all the new mediums available to businesses in the workplace today, advertisements are very important. There are many ways to get your business out there in the world today and the most popular way is through the internet. Business blogs can help run an effective social media advertising campaign. Blogs help supply a business with fresh, new content that is gives important information to consumers. This allows the business to be a part of the social community. It also allows the business to attract users to their site. The traffic generated from these social media sites is focused on a specific group of users based on what types of things those users are interested in. The people that see your specific ads will be the ones who already find your products interesting. The biggest key on these social media networks is to not go overboard on your selling point. It is important that you strive to teach the consumers about the company rather than pushing its products and services onto the customers. This way the audience is able to see the business as less of a marketer but more of a source of information. This type of advertising from business to consumer fosters a strong relationship that will last over time.